In the era of social media, becoming a star may take less than a few days to happen; witness this new power player – Alix Earle, the 22-year-old TikTok star. So, who is this new queen of the ‘Get Ready with Me’ (GRWM) and why is everyone raving about her? Hold on to your socks, ladies and gentlemen, because we are about to navigate the glittery yet often chaotic and nevertheless entertaining life of Alix Earle.
Image credit: ALIX EARLE INSTAGRAM
From Jersey Girl to Miami Nights: Alix Earle’s Background
Alix was once just an ordinary girl from Monmouth County, New Jersey, who wished for the palm trees and warmer climate. She exchanged her parka for a bikini as she relocated to the University of Miami where she studied marketing. Little did she know that she was the main character in her own viral advertising campaign.
The GRWM Revolution: How Alix Earle Captured TikTok’s Heart
Do you recall the days when everyone turned to YouTube for makeup lessons? Well, Alix Earle has taken that trend all the way up and boom back to TikTok with her captivating GRWM videos. These are no ordinary makeup tutorials that one can find on YouTube channels or beauty bloggers’ accounts. Alix does both while detailing her juicy life experiences to her listeners with ease and while putting on her-white eyeliner.
Image credit: Alix Earle TikTok
These rants are just like watching your best friend get ready: recounting the nights out at Miami hotspots, or the epic tale of the 25-page paper. That is why fans can come back for more and stay tuned even if she shows her squalid college apartment. And that’s okay because let’s admit it, we’re all just trying to adult and survive out here.
Alix Earle Age: A Gen Z Icon in the Making
Specifically, Alix Earle was born in December 16, 2000, which means that she is 24 years old now and can be certainly attributed to the Generation Z population. This digital native has been able to use her age and knowledge in the use of social media platforms to post content that appeals to her generation and more. This way, her youth becomes a strength which enables her to appeal to a generation that appreciates honesty and ‘relatability’.
Alix Earle Net Worth: From College Student to Millionaire
Image credit: ALIX EARLE INSTAGRAM
Analyzing different web platforms, it is possible to identify various estimations of Alix Earle’s net worth for 2024, which ranges between $2 million and $6 million. But it is an enormous increase from Elle’s claimed figure of $1 million to $2 million in 2023. It seems Alix’s money tiers is increasing much quicker than her following!
But how does such a long journey happen from a college student with concern about term papers and possibly poor study habits to a candidate worth millions? That’s all about that TikTok magic, baby. With over 6.1 million followers on TikTok and 3.7 million Instagram followers as of August 2024, there is a gold mine of brands she can partner with or sponsor. It’s important to remember that while scrolling through YouTube, waiting for your laundry to be ready, or deciding whether it’s alive, those GRWM videos are treasure troves of product placement.
The Family Behind the Fame: Meet the Earles
Each character has an indefinable story in their lives, and the story of Alix is even more intriguing. She was raised with her four other siblings, and seeing their family drama would probably put most reality television programs to shame. Her parents divorced when she was in third grade, but here’s where it gets juicy: the stepmother, and believe it or not – Ashley Dupré.
Image credit: Gilbert Flores/WWD/Getty; Amy Sussman/Getty
If that name sounds familiar, it is because Dupré was involved in the political scandal involving former New York governor Eliot Spitzer in 2008. But don’t think there has been any animosity involved in the process. Alix claims that all the parents are pretty much like best friends. Now that is a modern family if you ever got one.
Alix Earle Addressing Past Racist Comments: A Lesson in Growth and Accountability
In the social media, the past always has a way of finding you quicker than the most popular hashtag. This year, Alix Earle was in a soup when allegations were made that she had trademarked derogatory remarks about herself which she had posted on Askfm, a question and answer platform in 2014.
To illustrate accountability, Alix responded to the situation by making a direct post on Instagram story. She disclosed that she had used the ‘N’ word multiple times on the platform and apologized for her mistreatment of other people. As this moment shows, everyone, including social media moguls, are not immune to controversy and how they respond to it can also be as critical as the content they share.
From College Parties to VIP Events: Alix’s Rising Star
Image credit: ALIX EARLE INSTAGRAM
Alix has grown from being a simple college student to an influencer royalty in the most credible way possible. Before she was flipping burgers at the University of Miami football games, the next she’s mingling with celebrities such as Selena Gomez and Miley Cyrus. She has transitioned from doing GRWM videos for school to preparing for New York Fashion Week and the Super Bowl. Talk about a glow-up!
But do not worry, she has not left her origins behind. Although she is actively involved in promoting Rare Beauty products and Rhode skincare, Alix remains as relatable to her fans as ever. Indeed, as the saying goes, you can bring a girl from Jersey, but Jersey remains in the girl.
Love in the Limelight: Alix’s Romantic Adventures
Image credit: ALIX EARLE INSTAGRAM
It would be impossible to tell the tale of any influencer without mentioning their love affairs, and Alix’s love life is as exposed as the makeup tutorials. She has been involved in her usual on-and-off relationship story which included Tyler Wade, an MLB player, and she is currently dating Braxton Berrios, an NFL wide receiver.
Image credit: Kevin Mazur/Getty
When it comes to relationships, Alix has not been shy about posting about them and sharing her joys and pains as well. Whether it’s subtle hints in popular dance-mimicking app TikToks or coming out powerful in a red carpet, Alix’s love life seems like a movie playing on our television sets.
What’s Next for Alix Earle?
But wait, there is more – as if Alix was not busy taking over TikTok, she has eyes on the podcasting sphere now. In September 2023, she created and released “Hot Mess with Alix Earle” in cooperation with Alex Cooper’s The Unwell Network. And let’s be real, isn’t the world begging for more unedited commentary from a merely 22-year-old Instagram influencer?
Conclusion
Combined with realness, straight-forwardness, and the appropriate amount of ‘goal-digging,’ she has resonated with millions. Whether she is talking about her problems with acne, her college days, or a day in the life event, Alix’s voice is honest. She is not just promoting clothes and shoes; she is promoting the dream of becoming a celebrity, albeit part-time, while using them.
In an age where the concept of being real is hip, Ms. Alix Earle is the epitome of ‘cool’. So, whether you’re a die-hard fan or you’re just now jumping on the Alix Earle bandwagon, one thing’s for sure: This Jersey girl turned Miami Maven is here to stay!
FAQs
Q1: Has Alix Earle launched any projects outside of social media?
Yes, in September 2023, she launched her first podcast called “Hot Mess with Alix Earle.”
Q2: How has Alix Earle addressed controversies in her past?
Alix has publicly addressed and apologized for past racist comments she made on Askfm in 2014.
Q3: What major events has Alix Earle attended as an influencer?
She has attended New York Fashion Week and the 2023 Super Bowl.
Q4: Has Alix Earle’s influence affected product sales?
Yes, some beauty products Alix uses in her videos have reportedly sold out due to her recommendations.
Q5: What network is Alix Earle’s podcast associated with?
Her podcast is part of Alex Cooper’s The Unwell Network, which she signed with in August 2023.
Adam Smith is a 2015 graduate of Parker University in Dallas, USA. After working over a decade as an additional writer at News article, he decided to start his own news publication. He mainly focuses on entertainment, Movies, Web series articles and editorials. He likes to listen to music and play Football in his free time.